It’s hard to tell at this time how many Mach-E and F-150 buyers will opt for the system, which will be included in a $3,200 option package for the base model Mach-E. It’s standard in all other trims. We don’t know how it’ll be packaged in the F-150 just yet. But Ford expects a far greater number of Mach-Es, around 80 percent, will have BlueCruise. In comparison, just 15 percent of F-150s are likely to have it. Truck buyers, in general, tend to be more traditional whereas Mach-E customers are so-called early adopters.
GM’s Super Cruise, like Tesla’s Autopilot, are also both Level 2-rated systems. But unlike Autopilot, Super Cruise is not under federal investigation over alleged safety issues. Ford can’t afford to be in Tesla’s position regarding this matter. Delaying the rollout, therefore, is probably for the best.
Source: https://carbuzz.com/news/theres-bad-news-about-fords-tesla-beating-bluecruise-tech