Meetings technology companies Aventri
and MeetingPlay today announced they will merge into a single entity. Connecticut-based
Aventri (formerly etouches) has been a leader in venue sourcing technology and
data-driven, end-to-end meetings management solutions. It drove growth through
2021 with a virtual event solution that focused on data capture and included
monetization features. Maryland-based MeetingPlay has been an innovator in
meetings technology, first as a mobile app provider for in-person events. Through the Covid-19 pandemic, the company leveraged its tech expertise to produce a virtual
meeting platform that has driven close to 500 percent revenue growth since 2020. Major corporate
clients claimed between the two companies include Autodesk, Facebook, Marriott,
PepsiCo and Wells Fargo.
MeetingPlay CEO Eric Lochner
will move forward as CEO of the merged entity. Aventri CEO Jim Sharpe will operate as an advisor.
The companies have not announced
a new name. According to a company spokesperson, the companies will operate
independently for the near term, with integration planned “in the coming
months.” The company did not provide a more detailed timeline or sunset
plans for any current features as the companies unite.
Along with the tie-up, the
companies announced a capital infusion from Sunstone Partners and Camden
Partners to push “aggressive growth,” according to a press release.
The investment amount was not disclosed but the company said it would funnel
the cash to additional technology investments as well as growing its service
teams to help clients deliver seamless, transformative events.
Source: https://www.businesstravelnews.com/Meetings/Meetings-Tech-Tie-Up-Aventri-and-MeetingPlay-Merge