New York Tech has launched a new integrated marketing campaign, appearing on Long Island and in New York City.
The “A Place for You” campaign includes a takeover of the Columbus Circle subway station. It features 70 printed assets, including turnstiles, stairs, and walls, as well as 15- and 30-second videos on 74 digital displays within the station. In addition, the ads appear on outdoor elevators, and on the windows of The Shops at Columbus Circle, as well as billboards in Times Square and bus shelters around the New York City campus.
The ads are also featured on the Long Island Railroad, buses throughout Nassau County, Suffolk County, Queens, and Brooklyn, and on billboards on Long Island in Lynbrook and Merrick.
And the message is straightforward.
“New York Tech is the place for our diverse population of students, faculty, staff, and alumni to come together and create opportunities in the classroom, through research projects and with organizational partnerships, internships, and job options,” Joseph Posillico, vice president of enrollment management and interim vice president of strategic communications, said in a statement.
“We are excited to bring our doer-maker culture to the public and to increase awareness of our campuses among prospective students, families, community members, commuters, and visitors to New York,” he added.
The marketing campaign includes commercials on cable and streaming television and streaming and traditional radio, as well as online exposure. To further connect with the New York audience, the university partnered with Gandhi, co-host of Z100’s Elvis Duran and the Morning Show, who will be voicing New York Tech spots on air.
There is also a social media component for New York Tech community members who will receive swag for participating as well as a chance to win tickets to a Broadway play or baseball game this summer.
Source: https://libn.com/2022/05/26/for-new-york-tech-a-new-marketing-campaign/